About Grooster
Grooster makes your shopping easy by connecting you with the top local businesses in your city. Our expert curators choose products from the 250 best local retailers, manufacturers and designers and we sell them at amazing prices (up to 70% off).
Act fast, as our sales are short lived and quantities are limited. Once you've found the perfect item, you'll pick up your purchase in store, and enjoy great experiences and interaction with our retailers. We'll help you rediscover some old favourites and find some new ones. Grooster is currently operating in beautiful Vancouver, but we'll be expanding soon.
Our Community
At Grooster, we have one of the best online communities, made up of three distinct groups:
Savvy consumers: The typical Grooster customer is a stylish and adventurous woman who loves discovering fantastic local products and food. She's successful and modern and tends to be in her mid 20’s to mid 40’s.
Expert curators: Our curators know the city like the back of their hands and help us find the best products and the best businesses. They each have their own area of expertise, so you'll see picks by fashionistas, style icons, discerning foodies, haute mamas and all-out adventurers.
Awesome local businesses: We settle for nothing but the best and these businesses exemplify that. Not only do they sell amazing products, they also provide stellar customer service, making your experience a great one. Whether it's a retailer, manufacturer or designer, you can be sure they're at the top of their category and top of their game.
Our Team
Our team is diverse, but we all share something in common: a passion for promoting the best the city has to offer.
Lesel Radage, CEO and Founder. Grooster was conceived by Lesel Radage. Extensive travel and living abroad over 11 years have shaped Lesel's perspective. She has an ability to make connections and positively affect every project undertaken. Her experience as an Electrical Engineer and Construction Project Management provide her with the foundation that is required to manage complex projects. With Grooster, Lesel is set to change the way locals shop, by connecting them with the best businesses in the city.
Alicia Olive, Intern. Alicia assists with all things communication. She does our PR, assists with marketing plans and social media, writes our features and contributes to our blog. Alicia is a Public Relations student at Kwantlen Polytechnic University.
Cherish Bryck, Photographer. Cherish provides and selects the amazing imagery that you see on Grooster. She has a keen eye for light, color and contrast. Her background as a Production Manager in Animation help shape her vision and capture the perfect shot.



